Tag: Business

What it takes to become an effective market researcher?

Today is the last day of my two month long summer internship programme I underwent at an industrial market research firm based in Pune as part of my two year Post graduation programme in management (in short, for my MBA). I learnt a lot here and have made some observations. I had tried to compile them here […]

Successful Organisations innovate constantly

I had previously tried to differentiate between inventors and innovators. (Why Innovators earn more than Inventors?). Now I am trying to focus on the directions in which innovation can be looked upon for succeeding. Because today as such innovation features in mission statements of every major forward-looking organisation’ in the world, but then there are not […]

Organisation’s New Innovation Source – Crowdsourcing!

In today’s competitive world, business organisations need to constantly innovate to be at the top of their business. But one cannot constantly build new products and test them in markets and discard them if they fail. It’s a costly way. Another way companies employ is to research and develop ideas into products and services for […]