Year: 2012

Rules make things efficient not effective

Whenever any process is repeated over time, each transaction and each problem is solved similarly using the same set of assumptions and logic. Over time, they become rules which govern the solution dispensing methodology.  But once in a while, a case or a transaction comes which defy the previous cases that have been handled by […]

What it takes to become an effective market researcher?

Today is the last day of my two month long summer internship programme I underwent at an industrial market research firm based in Pune as part of my two year Post graduation programme in management (in short, for my MBA). I learnt a lot here and have made some observations. I had tried to compile them here […]