Who Am I?
I am a compulsive thinker. I love to listen to other people’s thoughts and understand their way of thinking and their line of thoughts. I always have played the role of a Devil’s Advocate in most of the discussions I have ever had. This has helped me learn a lot though has earned me quite a reputation as a trouble maker or mischief monger. But I never cared for the name calling much. I do what I love and love what I do (Aah! the once famous Blackberry’s tagline. Not promoting it here, though I owned one in the past, lol)
Professional Adventures
Empower Research (Genpact India)
I started my professional journey at Empower Research, which was acquired by Genpact India in September 2011, as a Senior Associate. Over my two-and-a-half-year stint, I worked on three long-term projects. I tracked brand awareness performance across traditional media and social media outlets for clients in cloud computing, data storage and pharmaceutical verticals. By applying lean principles to the projects, I received three certificates and contributed to saving the organization a combined $100K in productivity.
Roverside Apps Pvt Ltd
After Empower Research, I joined Roverside Apps Pvt Ltd (Check their website). I began in analytics operations, building Excel dashboards and automating the front end using macros and SQL. After six months, I transitioned into a marketing role to help take our capabilities to a larger audience. During this time, we rebranded our analytical services and relaunched our website with a renewed focus.
Smartron India
I then joined the marketing team at Smartron India (Check their website here!), an IoT and AI-focused company. It was an exciting period as the company launched innovative products like the t.phone (a sub Rs. 25K smartphone), t.book (a 2-in-1 tablet laptop on lines of Microsoft Surface for a price of about Rs. 43K), and the budget-friendly srt.phone. Backed by Sachin Tendulkar as a strategic investor and brand ambassador, Smartron aims to establish itself as a global brand from India in IOT and AI Tech products space
Phygital Insights
Most recently, I worked with Phygital Insights, a startup in consumer behavior research founded by Mr N M Sarma. I spearheaded the development of the True Feel Score™, a benchmark metric to quantify how consumers perceive a brand. I trained client teams on methodologies like sentiment analysis and topical analysis, which fed into the metric. I also worked with sales teams to secure social pulse tracking contracts with leading global brands in sectors like automobile, FMCG, and technology.
A Journey of Exploration
I then took a break to spend a few months in London. It was a transformative time filled with exploring the countryside, visiting museums, and soaking up the local culture.
Cropin Technologies
Six months after taking a break, I was back in India and exploring roles with startups. During this time, I discovered an agriculture-focused company, which intrigued me. (More to come soon…)
Academic Background
I completed my Post-Graduate Diploma in Management at IMT Nagpur in 2013. Known for its innovative approach to management education, IMT Nagpur provided me with an excellent platform to learn from peers and faculty, fostering my passion for growth and collaboration. I completed my B.Tech in Textile Chemistry from ICT Mumbai (formerly UDCT, Matunga) in 2009.
Hobbies and Passions
I’ve always had a curious mind, which has fueled a range of hobbies over the years:
- Stamp Collecting: A childhood passion that I still cherish
- Cricketer Cards: A fun collection from my school days
- Reading: A habit that blossomed after my SSC exams and continues to this day
- Photography: Inspired by this senior who is a real gem in this field. You can check out my photography skills on Facebook over here
- Blogging/Writing: This started during my post-grad days and has since evolved into this website, launched on May 1, 2017
- Personal Finance and Data Analysis: After purchasing my home, I became fascinated with tracking personal finances. This interest grew into a dedicated habit, deepening my knowledge of personal finance, investment opportunities, and financial instruments. It has also sparked a keen focus on business news and market trends.
About This Website
What began as a blog is now a platform where I share my thoughts, observations, and life experiences. And I am open to receiving contributions from others who want to do the same. You can contact me through Facebook, LinkedIn, Twitter or drop me a mail at my email id.
I also enjoy reviewing books (and occasionally movies). If you’d like me to review something or share my thoughts on a topic, don’t hesitate to reach out!