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Category: Marketing

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Recipe to become an effective market reseacher

Today is the last day of my two month long summer internship programme I underwent at an industrial market research firm based in Pune as part of my two year Post graduation programme in management (in short, for my MBA). I learnt a lot here and have made some observations. I had tried to compile them here […]

Business Organisation’s cheapest alternative to Innovation – Crowdsourcing

In today’s competitive world, business organisations need to constantly innovate to be at the top of their business. But one cannot constantly build new products and test them in markets and discard them if they fail. It’s a costly way. Another way companies employ is to research and develop ideas into products and services for […]